Keys to Unlocking Digital Sales Omaha NE

Selling digital home technologies differs from virtually every other design selection. Home buyers generally understand counter-tops, flooring, and kitchen and bathroom fixtures in Omaha.

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Keys to Unlocking Digital Sales

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Source: DIGITAL HOME MAGAZINE
Publication date: March 1, 2007

By Larry Stevens

Selling digital home technologies differs from virtually every other design selection. Home buyers generally understand counter-tops, flooring, and kitchen and bathroom fixtures. They may need some education on the pros and cons of different materials, and they may need help in selecting complementary colors, but they don't have to be taught why they need a shower or what a miniblind can do.

On the other hand, many consumers have never thought about lighting controls or digital whole-house audio. They don't know Cat-5 from The Cat in the Hat. To them, electronics always has been something they buy on a Saturday afternoon and stack in a media cabinet.

But overwhelming evidence suggests that when home buyers understand digital home features or see them in action, they're accepting of new technology—even enthusiastic. To builders, architects, and installers, that can mean more profitable homes.

Question: How do you do it? Answer: Learn from your peers. Many of them hold the keys to the digital home.

KEY 1
PRESCREEN CLIENTS

THE RELATIONSHIP BETWEEN CUSTOM HOME BUILDER AND CLIENT IS akin to a business partnership, even a marriage. It can be stormy and contentious at times, but during the period when the house is being built, the two parties usually enjoy an extremely close and trusting relationship.

Click here to read full article from Masonry Construction