There are seven key result areas in selling. Your weakest key skill sets the limit on your sales and determines the height of your income. Fortunately, all sales skills are learnable. You can learn any skill you need to achieve any level of sales and income that you desire.
In the April/May issue of SUCCESS, we discussed giving yourself a grade of one to ten in each of these key areas. We covered the first three skills of Prospecting, Establishing Rapport and Trust, and Identifying Needs Accurately. Now, give yourself a grade on the next four skills.
The fourth key result area of selling is the presentation. In reality, the presentation is where the sale is made to a qualified prospect. Every part of your presentation must be thought though and planned in advance. Nothing must be left to chance. You must make every effort to make sure that your presentation is effective, believable and persuasive.
A score of 10 in presenting skills means that you have carefully thought through and prepared and practiced your presentation. You move smoothly from one step to the other, asking questions, showing how your product or service works, and how the prospect can most benefit from owning and enjoying what you sell. At the end of your presentation, if you are a good salesperson, the prospect will be completely convinced and ready to buy, even without asking the price.
At the other end of this scale, a 1 in presentation skills means that you walk into sales meetings unprepared and say whatever occurs to you. You do little or no preparation and are more concerned with talking faster and louder in a vain attempt to convince the prospect that he should buy than you are with following a professional sales process.
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