Tips to Attract Customers Lincoln NE

Understand who your customer in Lincoln really is — Know the mental real estate of today's customer. It’s likely your customer has certain fears, anxieties, perceptions and expectations about doing business at this particular time in the economy. You must learn those.

Lincoln NBDC
(402) 472-5222
1320 Q St, #109
Lincoln, NE
 
BCC Advisers
(402) 438-2000
720 O St
Lincoln, NE
 
Allegent Business Services Inc
(402) 484-8100
5541 Douglas CT
Lincoln, NE
 
Better Business Bureau
(402) 436-2345
3633 O St
Lincoln, NE
 
Talent Plus Inc
(402) 489-2000
1 Talent Plus Way
Lincoln, NE
 
Piccini Consulting LLC
(402) 438-4004
808 P St
Lincoln, NE
 
Bring & Associates Inc
(402) 466-8000
1401 N 56th St
Lincoln, NE
 
Williams Consulting Group
(402) 488-2020
300 S 68th Street Pl
Lincoln, NE
 
Wicanpi Research & Consulting Inc
(402) 476-5566
432 S 11th St
Lincoln, NE
 
Summit Care & Wellness
(402) 802-9673
1700 S. 24th St. Ste. 3
Lincoln, NE
 

Tips to Attract Customers

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Oh, the joy of customers! You need them. They are the life blood of your business. That’s obvious, but how do you mine out additional prospects who will convert into more customers?

Understand who your customer really is — Know the mental real estate of today’s customer. It’s likely your customer has certain fears, anxieties, perceptions and expectations about doing business at this particular time in the economy.  You must learn those.
Examining their mental real estate will allow you to know how to overcome those fears and deal with their perceptions. Their fears are very similar to other customers’ fears. Once you interview them about their perceptions, you can include resolutions in your future marketing and sales presentations.
 
Understand why your customer contracted with your company  — Ask, “I’m curious, why did you select our company to perform your work?” Don’t simply accept a standard answer from your customer. Dig a bit deeper to determine the real reason or reasons they selected your company.
Knowing the reasons your customers select your company can provide a basis for your future marketing programs.

Understand why your customer chose you  — Ask, “I’m curious, of all the sales representatives you spoke with, why did you select me?” You have specific traits, talents, skills and a persona that causes people to buy from you. It still remains true that people buy based on likeability, trust, credibility, respect and rapport.
The best place to find new customers is from your existing customers. The best way to get referrals is to demonstrate your genuine concern for your business and your customers with sincere questions that help you and help them. n

Paul Montelongo CGR, CSP will provide the keynote address at the 2010 Frame Building Expo, February 17-19 in Louisville, Ky. He is an international authority on sales motivation, as well as an author, syndicated columnist and construction industry insider. For more resources, articles and a free newsletter, visit his website

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